How to Create a Journey: Impact and Critical Event

A talk by Jacco vanderKooij
Founder/CEO, Winning By Design

December 10, 2019, 04:00 PM

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About this talk

“Deliver value,” they say. “That’s how you tap into the buyer journey,” they say. But the truth is, we live in an impact-driven culture, which means buyers aren’t persuaded by a value journey.

Jacco VaderKooij gets real in this informative session. Learn the difference between value and impact, the 2 types of impact that drive buying decisions, and a simple process for creating a journey that actually works.

FREE Presentation Workbook

Register now & get FREE access to Jacco's accompanying workbook, pulled directly from his book, The SaaS Sales Method: Sales As a Science. Link to the full version:

Please note, you need to register as an attendee before you can access this freebie.